The function of a trademark is to identify and distinguish the goods or services of one person or company from those of others.
It helps consumers recognize the source of the products or services and develop brand loyalty.
Specific Functions of a Trademark
- Identification: A trademark helps consumers identify the origin of goods or services, distinguishing them from those of competitors. This is particularly important in industries where there are many similar products or services.
- Source of quality: A trademark serves as a guarantee of quality and consistency, and helps consumers know what to expect from a product or service. A strong brand reputation can build trust and loyalty with consumers.
- Marketing and advertising: A trademark can be an important part of a company’s marketing and advertising efforts, helping to build brand awareness and recognition.
- Legal protection: A registered trademark provides legal protection against infringement, preventing others from using a similar mark that could create confusion in the marketplace.